Here is the list of the 6 best features, you should know while choosing word press theme for your website.
When we think about the online presence of our business. The first steps come to create an impressive and responsive website for our business.
After choosing, domain name and web hosting, the next step is chose a beautiful theme for our website.
What should be the feature of a website theme ?
1. Design of the theme
The first and most important feature of a theme is responsive design. Our visitors view our website through their mobile phones and tablets. So it should be attractive and could hold our visitors to our site.
2. Social icons
We all know the value of social media marketing and making our social media presence increase our visitor or website traffic.
We should choose a theme that includes social media applications to share our thoughts, business and our online presence. It should be supportive for sharing our content on social media platforms. Otherwise, we have to install the desired plugins for getting social media applications.
Twitter, Facebook, Instagram, Linkedin, Google+ and Pinterest are the most popular social media platforms. Having social media icons on our website will make it easier to share our content as well as increase the reach of our website.
3. Style of page
The page style is the layout of our website. Page style depends upon the placement of sidebars and the customization of the overall page.
A website should be informative and non-cluttered. It has seen even a simple but informative website attracts the customer.
Your website’s data is stored in the pages and posts that you create. The difference between pages and posts is that how they are displayed on your web page.
Pages you have to create from add new page sections. It includes your about page, terms and policy page, disclaimer page. These pages are placed in a hierarchical manner.
Your posts are where you write your content. Your posts are displayed in reverse chronological order ( with date of publication).
You should emphasize the on-page style and customization of your website. This is done to engage your customers so that they don’t leave your site.
You should try to look at your website differently from others. Pages can be styled according to your content. The page style should match with each other and flawless.
4. Search Engine Optimization Business (SEO)
We know about the power of Search Engine Optimization Business (SEO). Search Engine Optimization Business (SEO) is the most important for making online presence of your business and its demand is increasing day by day.
What is Search Engine Optimization (SEO)?
SEO works for improving and increasing the visibility or online presence of your website for relevant searches. Everyone wants to rank their website number one.
As soon as, your website ranks high in Google SERP, you get more traffic and attract more customers to your business.
The SEO is the need of the hour, especially for those, who are running their business through websites.
SEO services needed not only for eCommerce websites but also for small businesses so that they could rank better and grab deals. The final result of the high-ranked website is more traffic, more clicks and more revenue.
So website theme has an important role in SEO ranking and optimization. So here is the list that your theme should include:-
1. Website readability by any search engine
2. The speed of the website
3. Compatibility of theme with external SEO plugins
4. Conversion rate optimization
Here are so many SEO-friendly themes that boost your Word Press website for optimization.
There are so many useful plugins that are available in the WordPress store, some are free and some are paid and premium. You may start with free plugins and after your experience of using them, you may purchase an advance paid premium version. It is wonderful to use Yoast SEO, WPsmush, Updraft, Wpcatch and simple SSL.
5. Customization of website
Theme customization means your website should look simple, elegant, engaging and different from others that are using same theme template. It is the best feature of WordPress theme that they offer customization of theme whether your theme is free or paid. You have option to choose predesigned theme template.
The next question arises that how can you customized your WordPress website ?
There are two methods for customization of your website.
1. By using Coding
2. Non-Coding(design)
By using the coding method for customization of your website, you should be highly skilled in coding or you have to hire some professional who is well versed in coding.
Another option is to non-coding method means already built themes templates that have inbuilt plugin support so that you can do customization of your website without coding.
It is just your choice for customization of your website. With the help of inbuilt plugin support, you can customize your website beautifully, engaging and elegant.
If you are an expert in designing then you can design your website theme in Adobe Photoshop and customize the color, design and layout of your website.
Your website should be simple, clean and elegant not messy. It should be user-friendly and should fulfill the need of the user. It will make your online presence and help to target the audience for your website and increase traffic.
6. Support and update feature
This is the most important feature for choosing a theme. This information is provided on the description section. Mostly themes have this feature. You should choose the theme that is auto upgradable and should have customer support in the time of need.
You should not change your theme repeatedly as it is the symbol of your brand and online presence.
Paid or premium themes are provided more customer support in comparison to free themes. But free themes are also very good.
